DX3 Commercial - Discover, eXplore, eXperience, eXpand

• Commercial starts with a completely black screen for 2 - 3 seconds. Then the a sonar ping, suspense, then another sonar ping...
  
  
• Out of the watery black abyss two lights of the LURE start to become visible
  
  
• LURE comes straight at camera and flys by directly overhead the camera
• Camera swivels quickly to follow LURE. Camera sees rear lights of LURE as it continues into the distance. Rear lights then quickly increase intensity until screen washes out completely white.
• Logo appearance animation occurs at end of fade white transition
• DX3
• Discovery, eXplore, eXperience, eXchange (eXhibit) (eXpand)
• White screen has a very bright light directly overhead of an embossed 3D "D" letter. Over a period of time the light decreases its intensity and moves to SE to cast a shadow going NW.
• eXplore, eXperience and eXpand do a fly-in "Zoom reverse" presentation, leaving behind a "X" each.
  
• X's combine and the cube root symbol appears.